Northmont Roofing \u2014 Brand Standards

01 \u2014 The Brand

More than contractors.
Your neighbors on the roof.

Northmont Roofing is Dayton's trusted, CertainTeed-certified roofing company. We build a brand the way we build a roof \u2014 honest, durable, and made to outlast the weather. This system keeps every touchpoint, from yard sign to website, speaking with one steady voice.

PROMISE

Honest work, warrantied for life.

We're not storm chasers. We're a local crew that documents every inspection with real photos, recommends repair over replacement when that's the right call, and stands behind the work with lifetime workmanship warranties.

PILLARS

Local & trusted CertainTeed Certified Lifetime warranty No-pressure consults Photo-documented Roofing \u00b7 Siding \u00b7 Gutter \u00b7 Skylights

CT CertainTeed CertifiedSuperior warranties & expert installation

02 \u2014 Logo

The mark

A stacked roofline \u2014 two clean ridges layered like premium shingles \u2014 paired with a confident serif wordmark. The mark reads as a roof peak and a sense of shelter at any size.

Primary \u00b7 on Forest Night NorthmontRoofing

Reversed \u00b7 on Pine NorthmontRoofing

Primary \u00b7 on Parchment NorthmontRoofing

Logomark \u00b7 standalone

Clear space & minimum size

NorthmontRoofing

Keep clear space equal to the height of the mark on all sides. Never place the lockup smaller than 120px wide (or 24px mark-only).

Usage rules

\u2713DoUse Pine, Forest Night, or Parchment backgrounds with adequate contrast.

\u2713DoKeep the brass ridge as the single warm accent in the mark.

\u2715Don'tRecolor the wordmark, stretch it, or add drop shadows.

\u2715Don'tPlace on busy photos without a scrim or solid chip behind it.

03 \u2014 Color

Forest greens, warmed with brass

Green leads \u2014 deep, evergreen, and grounded. Warm sand and a sparing brass accent give the palette its premium, after-dark feel, while parchment keeps printed and light surfaces calm. Click any swatch to copy its hex.

Greens \u2014 primary family

#16432B

PinePrimaryLogo, key fills, headlines on light.

#1E6B41

EvergreenSecondaryGradients, secondary fills, hover.

#3E9C63

SapInteractiveButtons, links, active states.

#A9D3B6

FernTintSubtle accents, text on pine.

Dark surfaces & warm accents

#0D130E

Forest NightBase darkPrimary dark background.

#141D16

Pine ShadowPanelAlternating section panels.

#1C271F

BarkCardCards & raised surfaces.

#C2A15A

BrassAccent \u00b7 sparingEyebrows, seals, ridge detail.

Neutrals & light mode

#E8DCC4

SandText on darkPrimary text on dark surfaces.

#F4F0E7

ParchmentLight bgLight backgrounds, print.

#FBF9F3

BoneLight cardCards on light surfaces.

#14201A

InkText on lightBody & headlines on light.

RATIO \u00b7 DARK

Roughly 70% deep greens & near-black, 22% sand/parchment neutrals, 8% brass. Brass never fills large areas \u2014 it punctuates.

ACCESSIBILITY

Sand on Forest Night and Sap on Pine both clear AA. Use Ink on Parchment for body copy; reserve Brass for accents 18px+ and non-text detail.

04 \u2014 Typography

Editorial serif, steady sans

Playfair Display brings the premium, high-contrast editorial voice to headlines. Hanken Grotesk keeps body and interface copy clean and legible. JetBrains Mono handles labels, specs, and data points.

Playfair DisplayDisplay \u00b7 600
clamp 40\u201372px / -2% / 0.98

Dayton's roof

Playfair DisplayHeading \u00b7 600
28\u201342px / -1%

Replacements & repairs done right

Playfair ItalicAccent \u00b7 500 italic
26px

Backed for life.

Hanken GroteskEyebrow \u00b7 600
13px / +22% / caps

Why Choose Northmont

Hanken GroteskBody \u00b7 400
18px / 1.6

We document every inspection with clear photos and give you an honest report \u2014 whether a quick repair or a full replacement is the right call for your home.

JetBrains MonoLabel / spec \u00b7 400
14px / +2%

EST. \u00b7 DAYTON OH \u00b7 CERTAINTEED CERTIFIED

05 \u2014 Components

Building blocks

Pill buttons, tracked eyebrows, chips, and the CertainTeed seal \u2014 the core interface parts every layout is assembled from.

Buttons

Schedule Service\u2197 Our Work

Get a Free Estimate\u2197

Eyebrows, chips & labels

\u2733 Why Choose Us

Roofing Siding Gutter Skylights

(937) 234-7457 \u00b7 DAYTON, OH

CertainTeed seal & trust badges

CTCertainTeed CertifiedSuperior warranties

\u26055.0 RatedLocal reviews

Cards & surfaces

Bark \u00b7 card Pine Shadow \u00b7 panel Pine \u00b7 feature

Cards use a 1px inset hairline (warm, 8% sand) and 16px radius. Feature blocks fill with Pine\u2192Evergreen gradients.

06 \u2014 Patterns in use

The system, assembled

How the brand comes together on the page \u2014 the core sections from the Northmont site, built from the components above. Images shown are placeholders for real project photography.

Hero

\u2605\u2605\u2605\u2605\u2605 5.0 \u00b7 200+ local reviews

Dayton's trusted roof, built to last.

CertainTeed-certified installation, honest inspections, and lifetime workmanship warranties \u2014 from your local Northmont crew.

Schedule Service Now\u2197 (937) 234-7457

Services

Roofing

Full replacements & expert repairs with CertainTeed shingles.

Learn more \u2192

Siding

Durable, weather-tight siding that lifts your home's curb appeal.

Learn more \u2192

Gutter

Seamless gutters and guards that protect your foundation.

Learn more \u2192

Skylights

Bright, leak-free skylight installation and replacement.

Learn more \u2192

Why choose us \u00b7 stats

1,000+

Roofs installed & repaired

Our mission is simple: protect Dayton homes with roofing that's done right the first time.

Lifetime

Workmanship warrantyBacked in writing on every replacement.

100%

Photo-documented inspectionsHonest reports \u2014 repair or replace.

FAQ accordion

\u2733 FAQ

Frequently asked questions

Common questions Dayton homeowners ask about roofing, repairs, and warranties.

Are you really CertainTeed Certified?+

Yes. Certification means factory-trained installation and access to superior, transferable warranties most contractors can't offer.

Do I need a full replacement or just a repair?+

Often a repair is enough. We document your roof with photos and give you an honest recommendation \u2014 we're not storm chasers.

How does the inspection process work?+

We arrive on time, inspect and photograph any damage, then sit down for a no-pressure consultation to review the results together.

Will you help with my insurance claim?+

We'll help you decide whether filing a claim or paying out of pocket makes more sense for your home and budget.

What areas do you serve?+

The greater Dayton / Northmont area \u2014 Clayton, Union, Englewood, Brookville, Vandalia and surrounding communities.

08 \u2014 Voice & messaging

How Northmont sounds

Plain-spoken, local, and honest \u2014 a skilled neighbor, not a salesperson. Confident about the craft, never pushy about the sale.

We are

\u2713Honest & transparent
\u2713Local & neighborly
\u2713Confident in the craft
\u2713Clear, no jargon

We're not

\u2715Storm chasers
\u2715High-pressure
\u2715Corporate or cold
\u2715Over-promising

Taglines

PRIMARYBuilt to last. Backed for life.

SUPPORTINGDayton's trusted roofing company.

VALUESYour neighbors on the roof.

More than contractors.Your neighbors on the roof.

Honest work, warrantied for life.

The mark

Forest greens, warmed with brass

Editorial serif, steady sans

Building blocks

The system, assembled

Dayton's trusted roof, built to last.

Roofing

Siding

Gutter

Skylights

Frequently asked questions

Proudly serving Greater Dayton

How Northmont sounds

We are

We're not

Taglines

More than contractors.
Your neighbors on the roof.